In 2014, LInkedIn’s How You Rank was launched to be a compliment product to the very popular Who’s Viewed your Profile tool and was designed as a Premium [paid] product. As an extension to the Who’s Viewed My Profile tool, our goal was to help members see who might be getting more views in their industry, network, company, and get a better understanding of what may contribute to higher profile views. While developing the product, I worked closely with with Product Manager and UX Researcher to understand this space. The biggest challenge in this product was trying to create something meaningful and useful and at the same time, trying to not hurt member feelings if they happen to rank low but also provide insights what they can do to increase profile views.